Archive for August, 2011

QR Codes, Business Cards and Fluidcards

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I had read an article about QR codes the other day in a trade printing magazine. One of the gripes from the author was that QR codes are too big and blocky and just plain don’t look nice.

I have to say that I disagree.

We have many of our clients insisting on having QR codes printed their business cards with more and more making inquires about them all the time. I think having a QR code on your business card is a great idea. As you have heard us go on and on about, QR codes, that they have many different useful applications. They can go to a google map, a YouTube video, they can contain contact info or simply go to a company or person’s website and these examples are just brushing the surface on the vast amount of different applications.

Have a look at these three business cards we did for some of our local clients. The QR code doesn’t have to be a big, blocky, black blob. We can add some colour and make it more appealing to the eye so it becomes a part of the design and not just something that was thrown on at the last minute.

Click images to enlarge so it is easier to scan

If you catch Papa J driving around in his Jeep, you'll also notice a big QR code on his driver's side door (click image to enlarge)

If you catch Papa J driving around in his Jeep, you'll also notice a big QR code on his driver's side door (click image to enlarge)

Lora Crestan is a Social Media goddess! If you haven't heard one of her seminars yet, you need to! (click image to enlarge)

Lora Crestan is a Social Media goddess! If you haven't heard one of her seminars yet, you need to! (click image to enlarge)

Ideal Heating and Cooling Ltd. has a QR Code on the front of their card. On the back, if your device supports outgoing calls, such as a smartphone, scanning this code quick dials Peter. Go ahead - try it and get an estimate from Peter on your heating and cooling needs while your at it! (click image to enlarge)

Ideal Heating and Cooling Ltd. has a QR Code on the front of their card. On the back, if your device supports outgoing calls, such as a smartphone, scanning this code quick dials Peter. Go ahead - try it and get an estimate from Peter on your heating and cooling needs while your at it! (click image to enlarge)

Now, the most exciting way that we have been using QR codes is by incorporating Fluidcards. What is a Fluidcard you ask? Basically a mobile landing page that allows a person to add all of their contact information into a convenient spot for clients and prospects to access their information 24/7/365.

Check out one of my client’s here http://fluidcards.mobi/TheCabinetStudio

Fluidcards are an excellent way to ensure your clients will always have your contact info handy

Fluidcards are an excellent way to ensure your clients will always have your contact info handy (click image to enlarge)

You have access to The Cabinet Studio (Canada) Inc.’s phone, their email, their website and even their twitter and blog links! The best part is that by downloading a vCard to either your mobile device or desktop computer, ALL of The Cabinet Studio (Canada) Inc. information is easily populated into the user’s address book.

Get more information on Fluidcards and QR codes by contacting me today at rick@printguy.com or by phone at 519-254-5237 and I will send you out our 8-page informational booklet.

 

Second Sight Photography can be reached at http://secondsightphoto.com/

Lora Crestan can be reached at http://www.solsticegroupcoaching.com

Peter at Ideal Heating and Cooling can be reached at http://www.idealheatingandcooling.ca/index1.asp

The Cabinet Studio can be reached at http://www.thecabinetstudio.ca/ or their Fluidcard

Get personal with your clients & prospects

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Click picture to enlarge

Announcing (drum roll please) – our 2012 Extreme Personalized Calendars

OK how cool are these calendars?

Your customer’s name or company name is embedded in the monthly pictures, in ways sure to bring a smile on their face. Capture the magic and thrill everyone gets when they see their name “in print”. From your supplied mailing list, we’ll design and produce calendars in any of these popular formats – “Wall” – big 11″ x 17″ size, with or without a magnet on the back to stick to any metal surface. – “Tent” – perfect for a desktop, sitting there loud & proud on your customer’s desk subtly showing off your company’s contact information and message. – “Small fridge” – a style and size perfect for including in Christmas cards. An integral magnet on the back means these will be a natural on your customer’s fridge or filing cabinet.

Did you know that studies show that a well designed calendar is referred to a whopping 4,380 times per year. How’s that for exposure?

Personalizing a calendar ensures that it makes its way to the target every time and stays with them throughout the year, thus increasing brand recognition and your ROI.

Call us today to learn more and place your order in time for end of year distribution. 519-254-5237

 

 

Don’t forget to vote!

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Don’t forget that you can vote once EVERYDAY now until September 2nd!

**UPDATE** Click “Find Entry” at the bottom right. Search for Wheeler (no “s” on the end) and voila, there we are. Click our picture and click VOTE FOR US.

Also remember that every time you vote, you get entered to win a $50 American Express Gift card from FastSigns but that’s not all! As an added bonus, if you vote for Wheeler’s and win the $50 from FastSign, Wheeler’s will award the winner ‘s company an additional $200 credit towards a printing, copying or promotional products purchase OR a $100 gift card to Mezzo Ristorante, the choice is yours! What are you waiting for?

Wheelers Loves FastSigns

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Ok, I have a confession, I am in love with FastSigns Windsor (@FASTSIGNS658)

FastSigns Windsor is always dependable, reliable and very competitively priced. Like Wheeler’s Printing, FastSigns Windsor has tackled social media head-on and their latest is their MetamorphoSIGN contest. The whole idea is for companies to enter the contest and then rally up all their friends, family and colleagues to vote for their company to get a sign makeover worth $10,000!

Now I have to say, we here at Wheeler’s are very proactive in making sure our equipment and software are always up to date as to most effectively assist our customers. In fact we just installed a brand-spanking new digital colour machine which you will be hearing about more in the near future. One thing however, that has gone by the wayside, is our signage. The original signs which were installed in 1994 are still up there attached to the building. We could really use a $10,000 make-over but we need your help in doing so! Below, you will find the contest. We are the very first entry (ENTRY#1) which is great, but you have to click NEXT 50 till you get to the last page, then scroll all the way to the bottom, click on our entry (ENTRY#1) and click VOTE FOR US.


Whats in it for you? Every time you vote, you get entered to win a $50 American Express Gift card from FastSigns but wait, that’s not all! As an added bonus, if you vote for Wheeler’s and win the $50 from FastSign, Wheeler’s will award the winner ‘s company an additional $200 credit towards a printing, copying or promotional products purchase OR a $100 gift card to Mezzo Ristorante, the choice is yours! What are you waiting for?

So help spread the FastSigns love and get voting and remember that you can vote again everyday now until September 2!

Visit FastSigns Windsor at http://www.fastsigns.com/658 and thank you for voting!!!

Meanwhile, the advantages of postcards in an Internet era keep piling up. For instance:

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Instant gratification. In an online world, people expect information and entertainment on the spot. This happens to be a major strength of postcards, since they require no download time. A well-executed postcard telegraphs your message faster than the fastest-loading website.

Economy. If you follow the news, you probably know that economic troubles are afoot, but it doesn’t take a recession to enjoy saving money. With postcards, you avoid the costs of printing, addressing, matching and inserting multiple pieces.

Natural immunities. Postcards reach their intended destination. Unlike e-mail, they aren’t subject to spam filters, opt-outs or blacklisting.

Versatility. The Internet makes it possible for postcards to succeed in areas once deemed beyond their reach, such as fundraising and mail-order selling. Postcards are proving adept at capturing interest and then sending people on to websites where they can complete transactions.

Relevance. Don’t be fooled by the shift of personal communications to instant messaging, tweeting and e-mailing. Direct mail advertising remains a powerful force. In fact, a U.S Postal Service® survey shows that 74 percent of Generation X and 68 percent of Generation Y direct mail receivers read retail advertising mail.

When targeting Generations X and Y — who grew up with the Internet — it may be time to take a new look at postcards.

Do you eat your own cooking?

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There is an old adage that says, “Never trust a chef that doesn’t eat his own cooking.”

Well you may have noticed that I wax poetic about the value of adding/using QR codes in your marketing material.

Among other ways to promote your QR code, you could print it on business cards, post cards, flyers, brochures, signs, promotional items – virtually anywhere you want customers and prospects to learn more about your products and services using mobile connections such as a smartphone or tablet computer that is internet connected.

So does Wheeler’s Printing eat our own cooking?

Yup – you betcha. It’s pretty tasty. And here’s what we’re cooking:

- on our business cards so once scanning takes place the viewer is taken to our FluidCard (an online mini website with all pertinent information about the card owner, phone us for details)

- in our magazine ads in Windsor Business magazine, directing the scanner to our website.

- on brochures with a QR code that when scanned the person’s phone quick dials the shop’s phone number.

- on our big sign in our front window (see below) that offers a special discount on our products to those that scan the code and come in to our shop with the page bookmarked and shows our staff proof of scanning.

Click picture to enlarge

 

- and in upcoming contests and promotions that allow Wheeler’s to gather important data about those folk scanning the code. This will allow Wheeler’s to custom fit future offers to market segments and offer more pertinent solutions to their marketing needs.

If we’re not eating our own cooking, how can we expect others to take a taste?

Windsor print specialists help local pharmaceutical company with packaging.

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Click on picture to enlarge

 

The mission:

- find an appropriate sized clear box for packaging 3 skin lotions along with application pads. Boxes need to ship flat to the packaging plant, be crystal clear and preferably an off-the-shelf product rather than a more expensive custom sized box. Customer wanted some form of clear seal to offer anti-tampering security, and above all not detract from the product inside. In addition to the box, an informational insert with application instructions laid out in easy to read fashion was required.

Mission accomplished.

Maybe you wouldn’t have considered us for packaging needs, but you’d be surprised at the knowledge and expertise our crew has. Since 1994.

Taa-Daaa – another job well done by the Wheeler’s gang.

Wheeler’s Crew sets Fall Fashion direction…

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Rick and Veronica from Wheeler’s Printing look smashing in matching moose antlers – certain to be all the rage this fall.

Here’s a fun and creative way to use ink and paper… Consider custom die cutting into unusual shapes, as in this case of a moose antler hat. 2011 marks the 100th anniversary of the provincial park system of British Columbia, Canada. Their mascot is Jerry the Moose. I picked these antler hats up while visiting family in BC.

Come to Wheeler’s to discuss your next marketing project. By adding some die cutting creativity you’ll be surprised at how customers and prospects will take more notice of your message, leading to increased sales.

Click on picture to enlarge

Don’t these two folk look cute as a button?

What I’d do if I was a Real Estate Professional

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7 little letters – QR CODES

While in BC visiting family I picked up a couple of magazines with home and business listings for sale. The mag had a number of ads from independent as well as franchised real estate professionals with coloured photos of their listings, along with a minimum amount of written description. But many included a QR code in their ads directing the reader to scan it with their smartphones. Doing so resulted in the viewer being sent to their website, where the viewer could learn more about any listing they had.

Good idea so far.

What I would have done if I was this Real Estate Professional is place a QR code next to each particular listing. Once scanned the viewer could have been brought to an on-line description for only that listing. I’d have this complete in every possible way – pictures (or better yet a video) of the home’s exterior and interior. Super imposed over each room view would be its dimensions – plus a separate listing of raw data the buyer wants to know, (taxes, utility costs, lot size, age of dwelling, original or not owner, age of any upgrades, etc). With a link to a Google map of the area showing close by schools, banks, shopping and medical offices. Another simple button click would connect me immediately to the listing agent to set up a viewing appointment.

Click to enlarge image

 

Then for the final capper to client convenience, I’d print a QR code on the lawn sign, linking to everything mentioned above. This becomes the on-site 24/7 agent for that home.

Oh, two more ideas: if I was this Real Estate Professional (1) Print a QR CODE on my business cards with a FluidCard® on it enabling scanning and immediate adding of my contact information to the customer’s smartphone. (2) Go to Wheeler’s Printing for all of the above….. And more!

Interesting Stats

By some estimates 400 million Smartphones will be shipped in 2011. Outpacing by far, standard feature-less cell phones. comScore reports that about 33% of Canadians have a smartphone and that’s expected to spike as consumers trade in older units. And Canadians use them for a variety of uses – shopping, trading stocks, banking, and visiting auction sites, to name the top 4 uses.

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