7 little letters – QR CODES

While in BC visiting family I picked up a couple of magazines with home and business listings for sale. The mag had a number of ads from independent as well as franchised real estate professionals with coloured photos of their listings, along with a minimum amount of written description. But many included a QR code in their ads directing the reader to scan it with their smartphones. Doing so resulted in the viewer being sent to their website, where the viewer could learn more about any listing they had.

Good idea so far.

What I would have done if I was this Real Estate Professional is place a QR code next to each particular listing. Once scanned the viewer could have been brought to an on-line description for only that listing. I’d have this complete in every possible way – pictures (or better yet a video) of the home’s exterior and interior. Super imposed over each room view would be its dimensions – plus a separate listing of raw data the buyer wants to know, (taxes, utility costs, lot size, age of dwelling, original or not owner, age of any upgrades, etc). With a link to a Google map of the area showing close by schools, banks, shopping and medical offices. Another simple button click would connect me immediately to the listing agent to set up a viewing appointment.

Click to enlarge image


Then for the final capper to client convenience, I’d print a QR code on the lawn sign, linking to everything mentioned above. This becomes the on-site 24/7 agent for that home.

Oh, two more ideas: if I was this Real Estate Professional (1) Print a QR CODE on my business cards with a FluidCard® on it enabling scanning and immediate adding of my contact information to the customer’s smartphone. (2) Go to Wheeler’s Printing for all of the above….. And more!

Interesting Stats

By some estimates 400 million Smartphones will be shipped in 2011. Outpacing by far, standard feature-less cell phones. comScore reports that about 33% of Canadians have a smartphone and that’s expected to spike as consumers trade in older units. And Canadians use them for a variety of uses – shopping, trading stocks, banking, and visiting auction sites, to name the top 4 uses.