Archive for October, 2011
Recently Canadian coffee & donut icon, Tim Horton’s, launched a Win Free Coffee for a Year contest. What was required to enter the contest was a simple scan of QR codes printed on in-store signage. Once scanned with a smartphone, the QR code morphed into a multi-page survey of your experience at that particular store with questions like did the clerk smile, were you thanked for your order, was the service quick enough – that tone of questioning. All the pages were nicely formatted to fit on my Blackberry Torch screen until the end of the survey, where, as an option I could enter my name, address, email and phone number for that chance to Win Free Coffee for a Year. This final page that collected my data was not formatted to be easily viewed on my tiny screen without zooming in and scrolling around with clumsy fingers.
Kudos to Tim’s for collecting valuable data to ensure their stores were giving customers a top-drawer experience and for using QR Codes to launch the campaign. In today’s ever more mobile society you have to make the offer/message easily accessible. It’s a shame the last page to their campaign wasn’t given as much thought as the leading pages before it. Didn’t anyone at Tim’s test this out first hand?
If you’d like to learn more about how QR Codes work, their history, and see actual examples of how they can be used to increase your business, log on HERE to and request our FREE 8 page primer on the subject. Did I mention that it’s FREE?
Whether making a single colour copy of someone’s grandchildren or printing hand bills, since 1994, Wheeler’s Printing has been helping folks communicate effectively through print media. We assist our clients sell more products & services or gather sales leads for their staff. We like to ask the question, “what keeps you awake at night?”
If the answer is “how do I succeed in this economy”, then Wheeler’s helps rid you of those nightmares.
Case in point – the picture above shows a recent run of 50,000 hand bills for the WFCU Centre here in Windsor. The Centre is effectively reaching that many people about an upcoming event using products we were able to supply.
The Printguy to the rescue.