Archive for November, 2011

The Ho-Ho-Holidays

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‘Tis that time of year again when you think about rewarding great clients with some item that shows your appreciation. That monogrammed toilet paper you were thinking of, just doesn’t cut it.

May we recommend a promotional product with your logo “branded” on it?

We have two really complete catalogues available FREE for the asking showing dozens of great ideas. From USB “thumb drives” to tote bags, clocks, pens, calendars, watches – the list goes on and on.

Call our office and ask to speak to Rick, Veronica or Cary and we’ll rush you out one, or both of these catalogues. Because before you know it, the end of the year will be upon us. You can reach us locally at 519-254-5237 or Toll Free at 1-866-223-5287.

Happy Holidays from the Wheeler’s gang!!

Papa Burger + Lg. Fries + Frosty Root Beer

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Congratulations to partners Curtis DeSchutter & Jason Lemky on the opening of 4 new A & W Restaurants in Comber, Leamington, Strathroy & Goderich.

I remember being among the first of many visitors during the first week of the opening of Windsor’s first A & W in South Windsor, back in the day. A cold frosty root beer was a welcomed treat on a hot summer day, and sitting in the car with my family and the tray hanging from the car window seemed much “groovier” than going inside. Come to think of it, I can’t remember there being any inside sit down area to eat in those first outlets. It was a Drive-In for goodness sakes.

Anyways Curtis & Jason thanks again for allowing Wheeler’s to be a part of the opening of your 4 new locations with the printing of 56,000 flyers.

Is this textured paper?

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Nope – just another example of how Wheeler’s helps a variety of organizations with their printing needs. Obviously these are special Braille printed cards for our client, the Canadian Mental Health Association.

Thank you to CMHA for allowing us to help you with this special project.

 

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They don’t make ‘em like they used to.

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I wish I had a buck for every hand tool, every office piece of equipment, every production machine, every car I’ve bought in my lifetime that broke down and died before I figured it should have.

I understand that a pencil sharpener is not exactly high-tech. Pretty much on a par with two cans and a string. But this particular pencil sharpener must be – let me ponder this – about 94 years old! It still puts a fine sharp tip on all the pencils I feed into it. It has a revolving plate on the front to accept different diameter pencils, and is powered by good old fashioned arm rotation.

I inherited it from my Grandfather who was a carpenter and I gotta guess sharpened many a point on it over his lifespan. And I and our 4 kids always sought it out at our home when necessary.

OK – there’s not much to go wrong with it, I admit. But it sure is a comfort knowing at least one item in my tool shop won’t breakdown, short-out or need batteries.

Kinda like Wheeler’s Printing – we won’t let you down either!

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More Power – Grrrr!

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More power!

As Tim the Tool Man Taylor would say – “more power” and that’s just what DeWalt tools has done. I was meandering through my favorite big box tool store and came across a new 20 volt cordless DeWalt drill.

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Now I like more power just like the next guy, but what really caught my (marketer’s) eye was the QR Codes printed everywhere on the display and on the boxes themselves. Scanning the codes took me to a really well thought out mobile website of new DeWalt tools – not just drills. Complete with user reviews, the mobile site was well designed and easy to navigate.

Click picture to make larger. (Mobile website on my BlackBerry)

The only missing marketing channel DeWalt could/should have included might have been YouTube videos of the new tools in “action”. One negative – the code was almost too dense to be scannable by my Blackberry – whenever possible use a url shortener when generating a QR Codes. The less dense, that is fewer pixels, the greater the likelihood that the code can be scanned by all mobile devices. This value added experience for the shopper began with something printed – in this case the display and packaging.

For more “QR-azy” information, contact our shop and ask for Cary or Rick – Grrrr!

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