What is the difference between Cross-Media and Multi-Channel Marketing?
Often these two terms are used as the same but they are far from it.
For example, Multi-Channel Marketing refers to using multiple channels of marketing for a single marketing campaign. So to advertise a monthly sale coming up, you would use direct mail, brochures, an email blast and social media. Therefor we have used 4 different channels for this marketing campaign. Leading marketers are using between 3-6 channels or touches per marketing campaign to make sure their message is being received. How many channels do you typically use?
Cross-Media Marketing, while using different channels, prompts a user to respond using a different media then they were contacted with. So this could be a direct mail piece or brochure that asks the recipient to respond by logging onto a specific micro-site built for the campaign – or maybe to text a code to receive special offers. Maybe it is a social media post about visiting the brick and mortar storefront to receive a discount at the company’s annual open house.
Now the real magic starts when you combine the two into a marketing campaign. Contact me today and let me show you the true benefit of such a campaign. Getting a 2x-5x improved response and beyond can be a reality. firstname.lastname@example.org
This entry was posted by Cary Wheeler on February 21, 2012 at 8:58 am, and is filed under Advertising, Direct Marketing, Marketing, Mobile, Print, Promotional Products, QR Codes, Social, Web. Follow any responses to this post through RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.