Archive for January, 2015

Need One Reason to Use QR Codes? This Is It

Do you offer retail products and haven’t yet incorporated QR Codes into your business model? If you’re still looking for motivation to get on board, this might be it. According to a new study of mobile shoppers [1],

  • While shopping in the store, the majority (58%) prefer to look up information on their smartphone or tablet rather than talk to a store employee.
  • Well over half (62%) feel the information they get via their mobile device is more helpful than information on in-store displays or sales literature.

When people would rather interact with their mobile phones than a live person, it’s time to start paying attention to mobile.

Moreover, sales made through mobile devices is climbing, even for products sold in the store. Walmart, for example, has reported that 70% of the orders taken through its digital business come through mobile devices, and 10% of shoppers in its physical stores end up purchasing on mobile devices while still in the store, typically to order out-of-stock products or have products delivered to their homes.

If you’re selling retail products, it’s time to add QR Codes into the mix. Use them on packaging, shelf talkers, product displays, and in-store signage to link to more product information, consumer reviews, “how to” videos, and other sales support information. It just makes sense.

Need help adding QR Codes to your product mix? Let us help!

[1]Enhancing the In-Store CE Retail Experience Using Mobile Devices” (Consumer Electronics Association, 2014)

So, is your printer more than “The Guy Who Prints My Stuff”

Quick! Define commercial printer. “What? You mean the guy who prints my stuff?” If that was your answer, maybe it’s time you took another look.

At one time, the printer was the guy with ink under his nails. He wasn’t the idea man. He was the guy who ran the press. He knew paper. He knew ink. He was the one who could take someone else’s idea and get it done. Somewhere along the line, that changed. Over time, print shops became more than just a place to output print.

At the Center of It All

Printers have always been at the center of marketing campaigns. They know how to manage color so it outputs best on press. They know what finishing techniques can be produced most cost-effectively for which designs. This is more than someone who puts ink on paper. It’s a consultative partner who can save you time, money, and hassle at the stages before and after the press. 

Over the years, this consultative relationship has grown. Printers have improved the cost and quality of their clients’ marketing campaigns simply by offering their expertise. 

Now, as part of their growing value proposition, printers have begun adding a wide range of services that transform their customers’ marketing capabilities. First, printers added binding and mailing services. Now they are offering software solutions, print-on-demand, online storefronts (Web-to-print), 1:1 marketing, cross-media, email services, personalized URLs/general URLs, survey services, database management, and much more.

Printers are no longer just printers. They have integrated into the customer’s business to become part of its marketing department or advertising agency.

So, quick—name three services your printer (whether it’s us or someone else) provides beyond merely putting ink on paper. Can you do it? If not, it’s time to look again. 

Boost Response Rates by Providing Choices

Want to boost the results of your next marketing campaign? Give customers a choice in how to respond.

You might be thinking, “What do you mean? We provide a phone number or website address. Isn’t that enough?” Not necessarily. Customers have different personalities, different lifestyles, and different preferences. The easier you can make it for them to respond, the more likely they are to do so. How this looks will be different for different people.   

For example:

  • A retiree might not respond to a personalized URL, but might send in a pre-filled tear-out card.
  • A busy mother might not fill out card but might make a phone call on the way out the door.
  • Generation Y consumers who might never make a phone call might respond to Facebook invitation.
  • A traveling executive might not take the time to log into a URL, but might scan a QR Code on his way to the airport.
  • A 20-something might prefer logging into a personalized URL where she can generate “personalized” communication without the pressure of a live person.

What are some of the commonly used response mechanisms? Phone (local, 800 numbers), tear-out forms (yes, many people still prefer them), general URLs with online forms and customized landing pages for tracking different campaigns, personalized URLs, QR Codes, social media (Facebook, Twitter), and even SMS text messaging.

Are you giving the response options that they prefer and are most likely to use? If not, talk to us about helping you identify your audience’s communications preferences so you can give them what they want.

You might be surprised by how this simple change can boost your response rates.

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