Helpful Tips

Are your cheques SECURE?

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It hasn’t been until recently that a customer expressed some great concern to me in regards to the security of our cheques. So I figured, what a great opportunity to share some info about the security found in our cheques. Basically there are 5 main types of security features in our cheques.

  • Warning Band – Notifies document handlers that security features are present
  • Watermark – Distinctive pattern in the paper. Hold up to a light source to view.
  • Invisible Fibres – Coloured fibres in the paper only visible under a black light.
  • Chemical Reactants – An attempt to chemically alter this document will activate a chemical reaction that appears as a stain in the paper.
  • Printloc® – A coating that bonds dry toner image to the paper fibres, making alteration by scraping or tape very difficult without showing fibre tear on the paper.

Every so often, I have a customer that insists on having a gold or hologram seal on the cheque. While this is an additional security measure, it is an unnecessary one. Crafty would be criminals can and will obtain replica stickers. See the seal is added on to the paper as where the above mentioned features are IN the paper itself. That is why we do not have seals on our cheques.

Furthermore, all of our cheques are CPA compliant ( http://www.cdnpay.ca/ ) and are 100% Guaranteed to clear your credit union or bank (granted you have the sufficient funds available!)

Please contact me today so we can discuss your cheque security!

(See another post regarding laser and manual cheques)

What is bleed and why does my design need it?

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Regardless of what kind of project you are designing or what program you are using, you should always be mindful of bleed.

Although we offer full design services for all your printing needs, there are sometimes however, when you may supply us your artwork already completed. When doing so, you must remember to add bleeds when necessary.

Download a handy business card TEMPLATE by clicking here

When ink extends to or off the edge of the paper, it is referred to as a bleed in the print industry. The artwork or colour needs to extend beyond the desired finished size by an 1/8″. The paper is then trimmed to the desired finished size. We do this to ensure there are no white edges nor text that looks too close to the edge. This should all be done in the original design. We may be able to add it for you depending on file specifics, however additional charges may apply.

Therefore, a 3.5″ x 2″ business card would be designed at 3.75″ x 2.25″ to incorporate an 1/8″ bleed on each side. So if you have an 8.5″ x 11 brochure that bleeds, we actually print your brochure on a larger sheet of paper and then trim it down to a finished size of 8.5″ x 11″.

Below I have some illustrations I created to help demonstrate this.

The dark blue on the outside represents the “bleed” that will eventually be trimmed off. The blue between the solid red line and the dotted red line represents the 1/8″ safety margin where no text or logos should enter. Lastly, the inside light blue is where all your text and artwork can be safely placed.

Here is the same image but with my business card overlaid on top so that you might get a better idea to what I mean. Note how my logo, QR code and text, all remain within the light blue area. The black square in the lower-left corner and the black vertical line both extend all the way through the dark blue area.

Finally, the card is printed and trimmed. Everything looks nice, even and balanced.

Whether it is a business card, brochure or any other print material, if there is ink extending to the edge of the paper, you need bleed. Send us your files to pre-flight today, preferably a press-ready PDF, (although we do accept many other different formats) at our upload site. Leave any questions or comments below and I will make sure to address them for you or you can always drop me a line at rick@printguy.com

Download a handy business card TEMPLATE by clicking here

QR CODE case studies.

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Wondering what all the jazz is about QR codes?

Then we suggest you visit http://web.scanlife.com/en/success-stories for real life case studies from major companies that have successfully integrated QR codes into their marketing material, enhancing the customer’s experience and driving incremental revenue to their bottom line. Companies like Target, UPS, the GAP and others. Then phone us and ask how Wheeler’s can assist you with QR code implementation.

Local callers – 519-254-5237 or toll free friends @ 1-866-223-5287

( By the way, scanning the above QR code with your smartphone will render my FluidCard – which is my mobilized contact information about myself that you can easily add to your phone’s contact list. Cary Wheeler will be only a finger touch away at all times.  For more information on FluidCards, call the gang at Wheeler’s Printing. And to download a FREE scanning app to your smartphone visit either www.scanlife.com or www.i-nigma.com )

How would you feel if…..

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….suppose you came into our shop and asked for a price on some type of printed project – let’s say it’s a book. After discussing the project thoroughly with you I come back with a price of $17.00/book. As you go over my pricing, I detect some resistance from you and offer to discount my initial price by 28%.

Would you:

1) give me the order and think nothing at how easily I was willing to drop my price. Then, from that moment on would you figure that all my pricing on future work I did for you, was negotiable, and without hesitation I’d give you a lower price?

2) give the order to me but probably never return for future orders because you figure I’m a gouger?

3) not give me the project to print because you feel my business ethics are questionable?

It would be interesting to know how people feel about this, and I’ll share the results of this survey with all that respond. Simply email me which answer NUMBER (1, 2 or3) you choose. Email me.

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