Promotional Products

It’s Here! The BIC 2-in-1 Stylus Pen!

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BIC 2-in-1 Stylus Pen - Contact us today for detailsStylus and writing instrument in one. WOW clients and prospects with this practical and tech-savy promotional product.

 

  • Stylus and ballpoint pen combination
  • Rubber pad stylus with capacitive screens technology
  • Super-smooth BIC® Easy Glide System® Ink
  • Side retracting mechanism
  • Low minimum quantity

Contact us today for more information

 

 

Also shown in photo is the BIC Slim Metal featuring:

  • Body-action retractable ballpoint
  • Exclusive curved clip design
  • Shiny nickel and satin-chrome attributes
  • Black velour sleeve included

 

Contact us today for more information

 

Only 140 days left!

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As I pen this note there are only 140 days left until year’s end – you know when the big ball comes down the post in New York’s Times Square.

And many of our customers get a wee bit concerned over what to give their better and more loyal customers, just as a small token of appreciation.

Ta-Daaaa!

(click pic to enlarge)

This just came in – a nice collection of items certain to fit everyone’s budget and sure to be appreciated by all that receive.

Call us today for a FREE copy.

140 days – 139, 138, 137 ……

EM (Everything Marketing)

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This is Jack. Jack used to buy your products and services regularly, but when was the last time you saw him? Would you like to know why he stopped shopping at your location? Wouldn’t you like to know more about Jack?

EM (Everything Marketing) allows you to do just that! Using our software, we can help you track Jack and learn how to effectively attract him and all his friends.

 

With EM, you are able to:

- Create a customer database and learn more about Jack, Jill and any other customers.
- Track the ROI (Return On Investment) of every advertising campaign and learn if your advertising is costing you too much money!
- Effectively manage advertising campaigns by time, design and prospects.

 

EM is great at SAVING you money and producing BETTER results! Jack is giving away a FREE Samsung Galaxy Tab 2 with the introduction to EM. Visit www.wpcoffer.com for your chance to win!

 

Wheeler’s Printing & Copying
Address: 1685 Windsor Ave
Phone: (519) 254-5237
Email: YourTeam@printguy.com

Cash Mob T-Shirts Now Available – Support Your Local Cash Mob!

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Ever since the first Cash Mob event in March 2012, Cash Mob Windsor has been getting more and more support! Now, 4 months later, we are proud to introduce the official Ca$h Mob Windsor T-shirts! Getting your very own shirt is relatively easy as well! Simply contact Ca$h Mob Windsor through their facebook page or you can contact Kelly Ouellette directly here. All proceeds go back into the Ca$h Mob Windsor program to help spread the word!

Cash Mob Windsor T-shirts Now Available!

Your next chance to become a Mobster is July 28 @ 9pm. We will meet at the corner of Erie and Parent. I hope to see you there – make sure to say hello!

Thank you for your ongoing support everyone!

-Rick Neufeld

rick@printguy.com

2013 is ALMOST HERE

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(click on pic to enlarge)

Ten reasons to Add Calendars to Your Marketing Mix:

1. Visual appeal for your brand

2. Command of wall or desk space

3. Controlled, targeted distribution

4. Remarkable cost-effectiveness

5. Creative design to fit your brand

6. Year-long high-frequency visibility

7. High-perceived-value for gift giving

8. Useful for personal record-keeping

9. Business people use an average of 2.5 calendars

10. Versatile styles, colours, formats and designs

Did you know? On average a person looks at a calendar 12 times a day, 84 times a week. After 365 days, your brand will leave a definite impression 4,380 times!

 

Call our shop today to get more information including a FREE catalogue of formats and themes. – 519-254-5237 Or email me at caryw@printguy.com

AZ-Antimicrobial Pens Now Available!

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An antimicrobial preservative incorporated into the pen, protects it by suppressing growth on the pen of bacteria, algae, fungus, mold and mildew.

The chemical composition of the AZ-Antimicrobial additive includes Silver and Zinc.  In the Periodic Table of Elements, the symbol for Silver is Ag and the symbol for Zinc is Zn. BIC Graphic paired the first letter of these two symbols to create the name AZ-Antimicrobial.

The EPA registered antimicrobial additive is molded directly into the pen’s plastic components during BIC Graphic’s production process, ensuring BIC world-class quality.  Competitively priced and in popular colors for a variety of industries, the BIC® Clic Stic®  and BIC® Round Stic® AZ-Antimicrobial pens are great for healthcare facilities, pharmacies, health fairs, hotels, banks, school or office events, retail and more.

Click to enlarge for easier viewing

Contact us today for more information!

Phone: (519) 254-5237

YourTeam@printguy.com

Element Promotional Pen on Sale

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One of our most popular pens is on sale now through August 31, 2012!Element Pen on Sale till August 31, 2012

Translucent corporate colours with a grip make this a great pen for your next promotion!

Mechanism: Plunger Action

Ink Color/Point Style: Black or blue ink with medium point (Black ink will be provided unless specified)

 

 

Contact us today for more information!

519-254-5237

rick@printguy.com

 

Personalize, Personalize, Personalize

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Personalized URLs Power the Conversation … and, Most Importantly, Pay Off
by Heather Fletcher, contributing writer, Inside Direct Mail

For companies that had their heads in the clouds when it came time to upgrade their computers, Hewlett-Packard, Intel and JDA Software Group thought it was time for some skywriting. The technology firms sent out personalized direct mail pieces that featured a man with his arms spread upward, experiencing an epiphany due to these fluffy words forming above his head: “Joe Smith, The Moment Has Arrived.”

After determining customers’ upgrade schedules, personalized direct mail and e-mail, complete with Personalized URLs, led recipients to personalized landing pages. There, recipients learned all about how hardware from Palo Alto, California-based HP and Santa Clara, California-based Intel would support software from Scottsdale, Arizona-based JDA Software Group. The $50,000 campaign’s yield: a 9.2 percent response rate and $13 million in sales.

Results like these are causing many marketers to consider direct mail-to-landing page campaigns, and some to drill down further and provide Personalized URLs. Marketers say the direct mail captures prospects’ attention, and the landing page holds it by providing more details. Then the personalization, minimally, provides leads and, optimally, creates relationships.

Personalized URL’s were essential for the conversations that started in fall 2007 with prospects who were considering buying $500,000 to $1.5 million software suites. Customers revealed more information about themselves each time they visited their Personalized URL, which allowed HP, Intel and JDA to reciprocate and nurture them throughout the sales cycle so when customers were ready to buy, they bought the software suite the trio was offering.

“Being relevant and consistent is what separates this project from the many projects I have done in the past,” says Daniel Johnson, strategic relationship manager for Intel. “Sending specific [information] to specific people does make a huge difference. … This type of project takes good program management and it is a bit more time-intensive to set up, but the results are worth it.”

Johnson says the campaign took a month to get off the ground, then six to nine months to show results. It reached out to 2,200 people who could view case studies, videos and product information relevant to them based on their job functions — manager, director or finance officer.

With so many advertising channels out there, why not customize these campaigns to specific people? The more you know about your clientele base, the more solutions you can provide your customers. Wheeler’s uses software that allows you to design, manage, create, and organize everything marketing. Contact us today!

 

PH: (519) 254 – 5237

EM: YourTeam@printguy.com

Chances are, you don’t know Jack…

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But you should. Your future business may depend on his purchases of your products and services. Do you know anything about what Jack likes, what attracts him, what advertising channels he actually pays attention to?

What about Jill? Do you know her career? Do you know her age, her spending habits, or the reason why she shopped at your store but has never returned?

Getting better acquainted with Jack and Jill, and other potential customers can be very expensive, yet knowing more about them can help increase your business drastically. You can also save money on advertising by learning which channels work best at attracting your target market.

For these reasons, Wheeler’s Printing and Copying created TMS (Trackable Marketing Systems). With TMS, you will be able to, with our assistance, find out information on exactly what Jack and Jill prefer when shopping at your store. Plus, TMS is your affordable option to track information on your customers to help create more relevant and targeted advertising campaigns, which can bring you more leads that can convert to sales easier and quicker.

 

You don’t know Jack or Jill yet, but that’s why Wheelers’ TMS is here to help you learn everything about them. Email us today at YourTeam@printguy.com to start your TMS program!

What is the difference between Cross-Media and Multi-Channel Marketing?

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Often these two terms are used as the same but they are far from it.

For example, Multi-Channel Marketing refers to using multiple channels of marketing for a single marketing campaign. So to advertise a monthly sale coming up, you would use direct mail, brochures, an email blast and social media. Therefor we have used 4 different channels for this marketing campaign. Leading marketers are using between 3-6 channels or touches per marketing campaign to make sure their message is being received. How many channels do you typically use?

Cross-Media Marketing, while using different channels, prompts a user to respond using a different media then they were contacted with. So this could be a direct mail piece or brochure that asks the recipient to respond by logging onto a specific micro-site built for the campaign – or maybe to text a code to receive special offers. Maybe it is a social media post about visiting the brick and mortar storefront to receive a discount at the company’s annual open house.

Now the real magic starts when you combine the two into a marketing campaign. Contact me today and let me show you the true benefit of such a campaign. Getting a 2x-5x improved response and beyond can be a reality. rick@printguy.com

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