Do you offer retail products and haven’t yet incorporated QR Codes into your business model? If you’re still looking for motivation to get on board, this might be it. According to a new study of mobile shoppers ,
- While shopping in the store, the majority (58%) prefer to look up information on their smartphone or tablet rather than talk to a store employee.
- Well over half (62%) feel the information they get via their mobile device is more helpful than information on in-store displays or sales literature.
When people would rather interact with their mobile phones than a live person, it’s time to start paying attention to mobile.
Moreover, sales made through mobile devices is climbing, even for products sold in the store. Walmart, for example, has reported that 70% of the orders taken through its digital business come through mobile devices, and 10% of shoppers in its physical stores end up purchasing on mobile devices while still in the store, typically to order out-of-stock products or have products delivered to their homes.
If you’re selling retail products, it’s time to add QR Codes into the mix. Use them on packaging, shelf talkers, product displays, and in-store signage to link to more product information, consumer reviews, “how to” videos, and other sales support information. It just makes sense.
Need help adding QR Codes to your product mix? Let us help!
 “Enhancing the In-Store CE Retail Experience Using Mobile Devices” (Consumer Electronics Association, 2014)
QR Codes. You may have seen them in on direct mail pieces, in print ads, or on billboards. When you scan these 2D barcodes with your phone’s camera (you may need to download free software if it’s not pre-loaded), you are taken to a mobile landing page. You access a coupon. You see a video.
QR Codes serve as an immediate response mechanism for your print marketing. Your prospects don’t need to wait until they get home or back to the office to see the content. They can access it right away — right where they are.
QR Codes add interactivity to your print materials. Because they are simply 2D barcodes, they cost nothing to add to your layout. Using one of the many free QR Code generators out there, simply enter the URL to which you want people to be sent, hit “get code,” and insert the resulting .jpg or .png into the layout like any other image. Yes, it’s that easy.
Here are some places you can add QR Codes to spice up previously static print items:
- Sell sheets. Send people to a YouTube video to see a demo of the product.
- Business cards and letterhead. Customers and prospects can add your contact information automatically with a single snap of the code.
- Trade show materials. Allow people to view your entire product line and pricing right from the trade show floor!
- Window clings. Give passersby access to discount codes that encourage them to come in and buy.
- Direct mail pieces. Make it easy for people to sign up for sweepstakes in exchange for answering a few survey questions to beef up your database.
The possibilities are endless. You can do great things with just a little creativity and brainpower.
Talk to us about putting our QR creativity to work for you.
What if you could put interactivity into your printing at essentially no cost? Sound too good to be true? Then you haven’t heard about QR Codes.
You may have seen them in magazine ads or on billboards. Increasingly, they are showing up on business cards and marketing collateral. Even in email. When your customers scan these codes with their cellphone cameras, something interactive happens. They are taken to a website. They access a coupon. They see a video.
QR Codes act as an immediate response mechanism for your print ads, bulletin boards, marketing collateral, and corporate identity materials. People don’t need to wait until they get home or back to the office. They can access the content right where they are.
Because QR Codes are simply 2D barcodes, they cost nothing to produce and add to your print materials. In a free QR Code generator like Kaywa or Inigma, simply enter the URL to which you want people to be sent, hit “get code,” and insert the resulting .jpg or .png into the layout. Yes, it’s that easy.
Here are some places you can add QR Codes to spice up previously static print items:
- Sell sheets. Send people to a YouTube video to see a demo of the product.
- Business cards and letterhead. Let customers add your contact information to their phones with a single click.
- Trade show materials. Allow booth visitors to see your entire product line and pricing right from the trade show floor!
- Window clings. Give passersby access to discount codes that encourage them to come in and buy. Or let them connect with you on Facebook or Twitter.
- Direct mail pieces. Make it easy to sign up for sweepstakes, access location maps or discounts, or add events to their calendars.
The possibilities are endless. The best news is, QR Codes are free!
Contact us today to learn even more!
Want to hear a surprising statistic? New research by Nielsen (“Mobile Shopping Report” 2013) shows that two-thirds of smartphone shoppers and four out of five shoppers on tablets do their shopping at home. That’s right — they are using their mobile devices to shop right from their couches.
Not only this, but these “mobile at home” shoppers are more likely than not to make their actual purchases from home, too. Ninety-five percent of tablet shoppers and 72% of smartphone shoppers who make a purchase do so from home, according to the study.
This is yet another reason to incorporate QR Codes with back-end shopping content or links into your printed marketing materials.
In fact, in a 2011 MobiLens study that is still reflects consumers’ mobile behavior today, comScore found that 60% of people scanned QR Codes from home. The most popular hours of scanning? Midday and early evening between the hours of 3 p.m and 7 p.m.
So if you think QR Codes are not relevant to your marketing because your customers mostly shop at home (where they might prefer other channels, such as print catalog or laptop), think again. In fact, QR Codes could become one of your most powerful tools for motivating shoppers to do a little retail therapy as they unwind and decompress from a hectic day at work.
I happened to be in to my neighborhood Home Hardware and there sitting on the checkout counter was a pad of paper with tear-off slips with a big QR code on them. See below.
Upon scanning the code I landed on a nicely organized Landing Page welcoming me to the Daily Gift Card Giveaway contest the hardware chain was having for the month of March.
What worked perfectly about this campaign was that the Welcome Page and subsequent pages were mobile friendly, scaled to fit a smaller tablet or smartphone screen. After signing up to the contest. I immediately received an acknowledging email, thanking me for participating in the contest. The site also allowed me to browse sale items the chain had on sale this month.. Too often marketers do not give enough thought to where and on what device the person scanning the code will be viewing the campaign. How many times have we all seen a full desk top sized web site scrunched down to a smartphone sized window. Too much work for me to scroll, pinch or zoom to read the message and I simply log off.
Nice job Home Hardware!!
So, have you been noticing more QR codes in your travels? Have you scanned any?
by James Alexander (@getvizibility) from www.cmswire.com/
QR (quick response) codes are a major marketing trend. You may have noticed the ubiquitous contrasting-colour squares on items as diverse as ketchup bottles, movie posters and business cards. The codes can be scanned with a smartphone to direct users to online content.
According to social news blog Mashable, more than 14 million people in the US scanned a QR code in June of 2011. Marketing trends come and go, but QR codes seem well positioned to grow in use for a couple of reasons. First, the number of smartphone users in the US currently exceeds 140 million and is expected to grow. Second, the content to which QR codes direct readers is not static, so it can be kept relevant and timely.
Another factor that may add to QR codes’ staying power is their compatibility with social media tools, which remain a force in corporate communications strategies. Fortune 500 companies’ use of Facebook increased in 2011 to 60 percent, a slight uptick from the 58 percent using Facebook in 2010. Of Fortune 500 companies that maintain Twitter accounts, 62 percent posted tweets within the last 30 days according to Fortune Magazine.
QR code use is also growing, and not just with large companies making direct consumer goods pitches. The trend is catching on in professional services marketing sectors and among individuals seeking to connect with customers or potential employers. While product packaging, magazine and newspaper placement account for most scanned QR codes, more than 13 percent were scanned from business cards or brochures.
Mobile Optimized Marketing
The fact that QR codes are primarily a mobile tool also contributes to their relevance for marketing and social media interaction purposes. About half of all online searches now originate on a smartphone, so it’s important for individuals and businesses to provide information in mobile-optimized form.
QR codes can be a great avenue to a mobile site. A word of caution, however: if you use a QR code, make sure the URL to which it leads is optimized for mobile viewing. QR codes convey a tech-savvy image, but that can be immediately negated if the scan leads a user to a site that isn’t optimized for mobile devices.
Incorporating QR Codes into Your Social Media Strategy
If you plan on using QR codes to enhance your social media strategy, it’s a good idea to keep it simple.
An effective approach is to provide a vCard, curated Google results and links to your social media networks such as LinkedIn, Twitter and Facebook. If you maintain a customer-facing blog or share video content about your business, you can also provide links to that material.
Unlike printed collateral, the information at the URL linked to your QR code can be updated, so you can provide fresh content as your focus changes.
As you think about adding QR codes to your marketing toolkit, make sure you partner with a QR code specialist who offers ease of administration as you generate and manage your QR code campaign. Assess a potential partner’s ability to maximize social network connections to help you take business networking to a higher level. With the right strategy, QR codes can be a powerful new dimension in customer communications.
While out driving this past week I found myself in an area of town with new home construction happening all around. These were high end homes, exclusive one of a kind models with no two the same. In front of one construction site in particular, I saw the builder’s sign. Seen here.
Scanning the QR code on the sign I fully expected to be linked to their desk top sized web site, but I was taken aback when the scanning resolved to a well thought out mobile sized site. Home page below.
Clicking on any of the menu buttons took me to a well planned and executed page depicting other properties built – pictures, which in turn when touched brought me to additional pictures of that home model.
Other pages took me to info about the builder / designer, the contact info and a whole slew of more info. Had I the desire(or cash) I could have instantly linked to the builder to discussing our dream home. The whole purpose of adding QR codes to signage, brochures, business cards, etc. Is tp provide real additional and usable information to the person doing the scanning. Too often the scanned code goes to a desk top sized web site – difficult to read, scroll around and navigate on a typical 2″ x 4″ smartphone screen.
Well done Sergio Bertucci!
Tablets and smartphones continue to influence local search and consumer buying habits, but social networks, mobile apps and daily deals have become the go-to source for finding information about nearby businesses, according to a new survey. Some 49% of mobile and tablet users use apps for local business searches, and 64% of tablet owners search for local stores on the device at least weekly, with 86% making a purchase from their most recent search. In addition, 61% of smartphone users conduct local searches from the device, according to the Localeze and 15miles Fifth Annual Local Search Usage Study conducted by comScore. Local search has always been fragmented across search engines, but it has become “uber” fragmented because of the many more devices and applications, said David Dague, vice president of marketing at Localeze.
The name, address and phone number — the anchor identity for the business — must be consistent across search engines because they share information. If it’s not consistent, the search engine receiving the information from the other cannot match information and ads, Dague explains. Think of the business listings as an extension of a print and online campaign.
Consistency matters. The study proves that local businesses need to pay more attention to the information in local profiles, not only on search engines and mapping apps, but social networks and sites like Pinterest, Facebook, Google+ and Twitter. In fact, the study reveals a 67% increase in social network local business searches since 2010. About 35% of those who primarily use social networking sites for local search do so daily, while 45% of social local business users submit reviews online for local business, according to observed behavior of 1 million consumers who agreed to have their online searches tracked anonymously in December. Search marketers have continually stressed the importance of updating business profiles on
Google, Bing and Yahoo map programs, along with social sites. Ironically, 61% of online searchers consider local search results more relevant versus 10% for paid-search ads. Fifty-eight percent trust local search results more, vs. 9% for paid ads. The highest percent goes to social networks, with 63% more likely to use the information about the local business when available. When it comes to local businesses connecting with local residents, daily deals appeal to consumers. For coupons offering local products or services, 60% of survey respondents use daily deals, 88% named Groupon and 86% named Living Social as preferred services, and 86% said they have or plan to purchase future deals.
Mobile sites help expand the audience you are able to reach. Looking for help with setting up your business on more of a mobile network? Wheeler’s can help! Contact us today!
Personalized URLs Power the Conversation … and, Most Importantly, Pay Off
by Heather Fletcher, contributing writer, Inside Direct Mail
For companies that had their heads in the clouds when it came time to upgrade their computers, Hewlett-Packard, Intel and JDA Software Group thought it was time for some skywriting. The technology firms sent out personalized direct mail pieces that featured a man with his arms spread upward, experiencing an epiphany due to these fluffy words forming above his head: “Joe Smith, The Moment Has Arrived.”
After determining customers’ upgrade schedules, personalized direct mail and e-mail, complete with Personalized URLs, led recipients to personalized landing pages. There, recipients learned all about how hardware from Palo Alto, California-based HP and Santa Clara, California-based Intel would support software from Scottsdale, Arizona-based JDA Software Group. The $50,000 campaign’s yield: a 9.2 percent response rate and $13 million in sales.
Results like these are causing many marketers to consider direct mail-to-landing page campaigns, and some to drill down further and provide Personalized URLs. Marketers say the direct mail captures prospects’ attention, and the landing page holds it by providing more details. Then the personalization, minimally, provides leads and, optimally, creates relationships.
Personalized URL’s were essential for the conversations that started in fall 2007 with prospects who were considering buying $500,000 to $1.5 million software suites. Customers revealed more information about themselves each time they visited their Personalized URL, which allowed HP, Intel and JDA to reciprocate and nurture them throughout the sales cycle so when customers were ready to buy, they bought the software suite the trio was offering.
“Being relevant and consistent is what separates this project from the many projects I have done in the past,” says Daniel Johnson, strategic relationship manager for Intel. “Sending specific [information] to specific people does make a huge difference. … This type of project takes good program management and it is a bit more time-intensive to set up, but the results are worth it.”
Johnson says the campaign took a month to get off the ground, then six to nine months to show results. It reached out to 2,200 people who could view case studies, videos and product information relevant to them based on their job functions — manager, director or finance officer.
With so many advertising channels out there, why not customize these campaigns to specific people? The more you know about your clientele base, the more solutions you can provide your customers. Wheeler’s uses software that allows you to design, manage, create, and organize everything marketing. Contact us today!
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