Survey: Traditional Media Still Strong

In a survey conducted by MediaPost for “Engage: Affluent,” traditional media came out on top when it came to marketing luxury goods. The survey asked consumers and specifically a subset of those defined as “affluents” (those with incomes of $75,000+) about the channels in which they were the most likely to recall seeing advertisements and in which they remembered being “considerably” or “somewhat” interested in the products being marketed. The following channels ranked the highest:

1. Television

2. Magazines

3. Websites

4. Radio

5. Newspapers

6. In-home mail

Among consumers overall, social media tied for third when it came to both recall and interest in the products being marketed. But among affluents, social media ranked much lower. It ranked only #7 among those with incomes $75,000+, #8 among those with incomes $250,000+, and #9 among those with incomes $550,000+.

Smartphones ranked #8 among consumers overall. Among affluents, however, they once again ranked lower. Smartphones ranked #10 among those with incomes $75,000+, #11 among those with incomes $250,000+, and #12 among those with incomes $550,000+. (When it came to tablets, the trend was reversed — tablets ranked #15 overall, but among affluents, they rose to #12, #13, and #9, respectively.)

What can we take from this data? It’s important to broaden your media mix to include a variety of channels. Multi-media marketing has been proven to be far more effective than using a single channel only. At the same time, when you are selecting your mix, your heaviest focus should remain on traditional media, including a mix of direct mail and print advertising, where the eyeballs and attention still remain, even among more affluent consumers.

For more information, and to read the report directly, go: Here

There are heroes among us

My Christmas Gift To You

The story you are about to read is really a gift I have been given to share with you. I know it’s a bit long but, I hope you take the time to read it. My hope is that you enjoy reading it as much as I have enjoyed writing for you… Norm Mickle

I believe that Christmas is a magical time of the year. I thought it was time to share with you a gift I received a few years ago. The gift I want to share with you is a concept I call “You Get By Giving”. This concept is mystical, magical, and almost biblical


This concept does not come to you with out rules.

Rule # 1. You must always give first.

Rule # 2. You must expect nothing in return.

The Gift.  It will come back to you 10 fold.

Do you believe in Santa Claus? My wife Janet has owned a small restaurant called “MEALTIME EXPRESS” for almost 22 years. Secretly we have been spearheading a program called “Secret Santa” for the past 8 years. In the beginning we would pick a family or two that we heard about through our church, and we have the pastor visit that family. He would get a wish list from the kids, and Jan and I would go out and buy the gifts. The families never knew who actually made this happen. Well, things have snowballed since then.

This year we hosted the 7th Annual Secret Santa Benefit Dinner that helps raise the funds to expand the program. Last year this group of volunteers raised enough money to buy six gifts (right off of their Christmas Wish list) for 87 children from 33 local families. Each family recieved a Gift Certificate from their local grocery store so they could prepare a Christmas meal fit for a king.

Jan’s sister Maxine co-ordinates the whole program. She is instrumental in setting up what to buy, keeps the books all in order and even sets up Santa’s delivery schedule. None of this could be done without the help of Jan’s family, her brother Joe and his wife Helga, her sister Charlene and her husband Ken along with Liz Mickle, Pauline Shaw, Janet Clifford, Tim McCalister, a pastors wife from Kingsville and all the volunteers who come out and help.

Jan actually closes the restaurant and hosts the dinner. We donate all the food for the benefit. Every penny of the $20 ticket price goes the Secret Santa Program. Even the waitresses come back in and donate their time. There is a 50/50 draw at each of the 4 sittings. The restaurant only holds 50 people, so we hold 4 sittings and we sell over 300 tickets including take out. There always seem to be lots of raffle prizes to buy tickets for. By the way, we are not sure how we get these raffle prizes. We have never gone to local businesses and asked for them; the owners just show up and drop stuff off. Hmmmm, maybe they have heard of “YOU GET BY GIVING”.

This year the Secret Santa Program will look after even more families, thanks to all of the help that these folks gave them. We know that everyone that attended the dinner or bought take out tickets, donated a prize, brought in a toy or gave money have all dug deep to help out. We also know how blessed we are to be given the opportunity to do this. We could not do this with out them and May God Bless Them All.

You Get By Giving

My brother Jim (Santa) passed away suddenly from a massive heart attack 5 years ago. My sister-in-law Liz (Mrs. Claus) vowed never to wear the outfit again. By the way, she handmade these outfits herself. They are magnificent. Pastor Steve, who buried my brother and who was instrumental in helping find the families, agreed to wear the Santa outfit as long as Liz would be his partner. Reluctantly she did. How can you tell your pastor NO? She experienced the gleaming little faces she and Santa visited that year and realized the importance of this program.

You see, you get by giving. Losing your soul mate is devastating and you think you will never love again. Liz found the love she thought she lost in the faces of the kids she visits every year. The legend that my brother started lives on through her and her commitment to this program. You Get by Giving – Sometimes it comes back to you ten fold right away. You must always give first and expect nothing in return, and sometimes it comes back to you through a life changing, life saving, event.

Pastor Steve was transferred the next year and now there is no Santa. So, off I go in search of the next person who will fill my brother’s shoes. The perfect guy was my brother-in-law, John. Now, John is a very friendly guy. He is a truck driver who also looks like what you think of when you think of a 55-year-old biker. He fits the Santa suit perfectly, shaves his head and has an Indian Feather Tattoo on his arm with his grandkids’ names on it. There is no way he is going to do this for me. Of course, I am a pretty good salesman.

With the help of the kids’ experiences and my wife and his wife nagging him, we shamed John into the suit. Now, there is something very magical about the Christmas season. John’s (Santa’s) first experience was during the first snowfall of the year. Snow was softly falling, just enough to see it in the street lights, just enough to make it a very special, magical Christmas Eve. Santa, Mrs. Claus and 3 elves dressed in green ponchos, red and white stockings, green hats with the perfect elf ears attached to them and pointed curly toed shoes (all hand made by Mrs. Claus and sister Pauline, one of the elves), knocked on their first door to make a delivery. A short, curly haired 6-year-old girl answered the door with the biggest smile you’ve ever seen. She screamed to her father announcing who was at the door. My shy and timid (tough guy) Santa half-heartedly gave a “HO HO HO” and went into the house.

Once he and his entourage got in with all their gifts, he started to feel a little more comfortable. He already knew the situation he was going into. Dad was very grateful for our presents, but felt there were a lot more deserving families than his. He lost his job awhile back, his wife left him and he had custody of the two children. He had told his kids that his unemployment cheque was due to come in next week and they would have Christmas then. There were tears coming down from the corners of his eyes when he saw all we had done for him and his girls. He asked Santa and his helpers to stay for a moment so he could take a picture. With the 2 girls on Santa’s lap and his gang snuggled around, Dad snapped the picture. The batteries were dead. Dad’s head fell down and he wiped off the tears of disappointment. He started to apologize to the group when his little 6-year-old girl ran from the picture frame into the kitchen. Santa could hear her rustling through a drawer, and she ran back to her dad with a photo in her hand, tugged on his shirtsleeve and said, “Dad don’t cry, it’s OK I have a picture with Santa Claus in the mall from last year.”

Out of the mouths of babes, Santa got up, wished a Merry Christmas to the three occupants of that blessed home and took his entourage back to the “sleigh” (actually a pick up truck I was driving). I asked Santa how it went and he could not speak as he pushed back his own tears to keep from sobbing out loud. That did it, now I can’t get him out of that Santa suit.

Sometimes you give reluctantly, hoping you get nothing in return. In John’s case, the rewards are not 10 fold; they are priceless.

This program is a win, win, win for everyone involved. The folks that get involved finding the families from a list of kids who they help every day – a WIN. The churches that help find the families – it’s a great out reach program – a WIN. All the volunteers who get that warm fuzzy feeling from the accomplishment made from all of their hard work – a WIN. The last and most important winners are the kids and their families. Who knows how that all turns out, but I can tell you this: over the years, our pastors have come to us with unanimous donations. All they would tell us is the money came from a family who was visited at one time by Santa and his gang.

You Get By Giving – is a concept that will help you to start Building treasures in heaven. Reach out and touch some one’s life and you too will receive the same gift that was given to me.

Merry Christmas Everyone,

May God Bless You and Yours,

Norm Mickle

April 26, 2013 – Tips, Tricks & Tracks Workshop

For more information, visit or click this image

The next Tips, Tricks & Tracks is scheduled for April 26, 2013 at The Caboto Club in Windsor. Get your early bird tickets now – seating is limited so reserve your spot today!

Visit for more information about the workshop.

To purchase tickets, use the Eventbrite form below to process your transaction securely:


EM (Everything Marketing)


This is Jack. Jack used to buy your products and services regularly, but when was the last time you saw him? Would you like to know why he stopped shopping at your location? Wouldn’t you like to know more about Jack?

EM (Everything Marketing) allows you to do just that! Using our software, we can help you track Jack and learn how to effectively attract him and all his friends.


With EM, you are able to:

– Create a customer database and learn more about Jack, Jill and any other customers.
– Track the ROI (Return On Investment) of every advertising campaign and learn if your advertising is costing you too much money!
– Effectively manage advertising campaigns by time, design and prospects.


EM is great at SAVING you money and producing BETTER results! Jack is giving away a FREE Samsung Galaxy Tab 2 with the introduction to EM. Visit for your chance to win!


Wheeler’s Printing & Copying
Address: 1685 Windsor Ave
Phone: (519) 254-5237

July 2012 Cash Mob a Success – Thanks to You!


Now that July is coming to an end, it also means another successful Cash Mob has come and gone. This month, the lucky store to get mobbed was Blak’s Bakery. Chances are that if you’ve had a Paszki here in Windsor, you have already experienced the delightful expertise of Blak’s Bakery and you might not even know it! Around for nearly 100 years at the same location, this family business has provided Windsorites with baked good for almost a century – that is pretty amazing! Sitting down with Tony Blak and talking about some of the history their building holds – how his father started the business and what his business model was compared to today’s was very interesting. Could you imagine door-to-door bread delivery by horse and buggy? That is how it used to be done.

I’d encourage everyone to head over to Blak’s Bakery and pickup some baked goods, support a local business and let’s make sure they are around for another 100 years!

Cash Mob T-Shirts Now Available – Support Your Local Cash Mob!

Ever since the first Cash Mob event in March 2012, Cash Mob Windsor has been getting more and more support! Now, 4 months later, we are proud to introduce the official Ca$h Mob Windsor T-shirts! Getting your very own shirt is relatively easy as well! Simply contact Ca$h Mob Windsor through their facebook page or you can contact Kelly Ouellette directly here. All proceeds go back into the Ca$h Mob Windsor program to help spread the word!

Cash Mob Windsor T-shirts Now Available!

Your next chance to become a Mobster is July 28 @ 9pm. We will meet at the corner of Erie and Parent. I hope to see you there – make sure to say hello!

Thank you for your ongoing support everyone!

-Rick Neufeld

Maximize Social Media Marketing with QR Codes

by James Alexander (@getvizibility) from


QR (quick response) codes are a major marketing trend. You may have noticed the ubiquitous contrasting-colour squares on items as diverse as ketchup bottles, movie posters and business cards. The codes can be scanned with a smartphone to direct users to online content.

According to social news blog Mashable, more than 14 million people in the US scanned a QR code in June of 2011. Marketing trends come and go, but QR codes seem well positioned to grow in use for a couple of reasons. First, the number of smartphone users in the US currently exceeds 140 million and is expected to grow. Second, the content to which QR codes direct readers is not static, so it can be kept relevant and timely.

QR Codes and Social Media

Another factor that may add to QR codes’ staying power is their compatibility with social media tools, which remain a force in corporate communications strategies. Fortune 500 companies’ use of Facebook increased in 2011 to 60 percent, a slight uptick from the 58 percent using Facebook in 2010. Of Fortune 500 companies that maintain Twitter accounts, 62 percent posted tweets within the last 30 days according to Fortune Magazine.

QR code use is also growing, and not just with large companies making direct consumer goods pitches. The trend is catching on in professional services marketing sectors and among individuals seeking to connect with customers or potential employers. While product packaging, magazine and newspaper placement account for most scanned QR codes, more than 13 percent were scanned from business cards or brochures.

Mobile Optimized Marketing

The fact that QR codes are primarily a mobile tool also contributes to their relevance for marketing and social media interaction purposes. About half of all online searches now originate on a smartphone, so it’s important for individuals and businesses to provide information in mobile-optimized form.

QR codes can be a great avenue to a mobile site. A word of caution, however: if you use a QR code, make sure the URL to which it leads is optimized for mobile viewing. QR codes convey a tech-savvy image, but that can be immediately negated if the scan leads a user to a site that isn’t optimized for mobile devices.

Incorporating QR Codes into Your Social Media Strategy

If you plan on using QR codes to enhance your social media strategy, it’s a good idea to keep it simple.

An effective approach is to provide a vCard, curated Google results and links to your social media networks such as LinkedIn, Twitter and Facebook. If you maintain a customer-facing blog or share video content about your business, you can also provide links to that material.

Unlike printed collateral, the information at the URL linked to your QR code can be updated, so you can provide fresh content as your focus changes.

As you think about adding QR codes to your marketing toolkit, make sure you partner with a QR code specialist who offers ease of administration as you generate and manage your QR code campaign. Assess a potential partner’s ability to maximize social network connections to help you take business networking to a higher level. With the right strategy, QR codes can be a powerful new dimension in customer communications.

Wheeler’s Printing & Copying
Address: 1685 Windsor Ave
Phone: (519) 254-5237

Mobile Apps, Social Sites Are Key Search Tools For Local Business by LAURIE SULLIVAN

Tablets and smartphones continue to influence local search and consumer buying habits, but social networks, mobile apps and daily deals have become the go-to source for finding information about nearby businesses, according to a new survey. Some 49% of mobile and tablet users use apps for local business searches, and 64% of tablet owners search for local stores on the device at least weekly, with 86% making a purchase from their most recent search. In addition, 61% of smartphone users conduct local searches from the device, according to the Localeze and 15miles Fifth Annual Local Search Usage Study conducted by comScore. Local search has always been fragmented across search engines, but it has become “uber” fragmented because of the many more devices and applications, said David Dague, vice president of marketing at Localeze.

The name, address and phone number — the anchor identity for the business — must be consistent across search engines because they share information. If it’s not consistent, the search engine receiving the information from the other cannot match information and ads, Dague explains. Think of the business listings as an extension of a print and online campaign.

Consistency matters. The study proves that local businesses need to pay more attention to the information in local profiles, not only on search engines and mapping apps, but social networks and sites like Pinterest, Facebook, Google+ and Twitter. In fact, the study reveals a 67% increase in social network local business searches since 2010. About 35% of those who primarily use social networking sites for local search do so daily, while 45% of social local business users submit reviews online for local business, according to observed behavior of 1 million consumers who agreed to have their online searches tracked anonymously in December. Search marketers have continually stressed the importance of updating business profiles on

Google, Bing and Yahoo map programs, along with social sites. Ironically, 61% of online searchers consider local search results more relevant versus 10% for paid-search ads. Fifty-eight percent trust local search results more, vs. 9% for paid ads. The highest percent goes to social networks, with 63% more likely to use the information about the local business when available. When it comes to local businesses connecting with local residents, daily deals appeal to consumers. For coupons offering local products or services, 60% of survey respondents use daily deals, 88% named Groupon and 86% named Living Social as preferred services, and 86% said they have or plan to purchase future deals.


Mobile sites help expand the audience you are able to reach. Looking for help with setting up your business on more of a mobile network? Wheeler’s can help! Contact us today!

Wheeler’s Printing & Copying
Address: 1685 Windsor Ave
Phone: (519) 254-5237

7 Terrific Twitter Tips To Use Today

From by Lisa Barone

Sometimes we want advice for the right now of life. We want stuff we can do today and immediately see results from, not have to wait three weeks to see if it’s taking effect. With that in mind, below are seven things you can do on Twitter today to make a difference and help grow your audience and following. Its bite-sized action chunks for your Wednesday.

Got a spoon?

1. Schedule your tweeting: For most of us, checking Twitter is part of our routine. We do it first thing in the morning, after lunch and maybe again for a few minutes in the afternoon. And this is why scheduling your tweets when you know your audience is there and waiting is such a good idea. “Scheduling” your tweets may simply mean picking which times of the day you’ll be around for conversation and making an appointment with yourself or it may mean using a tool like HootSuite to help you automatically tweet instead of doing it manually. Either way, what’s important is that you’re engaging with your fans when they’re waiting to be engaged with.

2. Find some cool followers: Why not make some new friends today? Use a tool like FollowerWonk, take ten minutes, and find five new people to follow. These can be people who are in your area, share a common passion, or who you see tweeting about your competitors. Follow them and say hello. Say nothing about what you do or the products you sell and just start a conversation like a regular person. Sounds crazy, right? It’s really not. That’s how relationships form.

3. Know your audience: It’s important to know who your target audience is on Twitter so you can be sure to share information/content that they’re interested in. If your audience is known for being an expert on a particular subject, then you don’t want to tweet beginner tutorials or too many How Tos at them. Or, conversely, if they’re just learning how to speak a new language, you don’t want to go too far over their head about conversational Spanish. By taking the time to create a developed user profile for your audience, it can help you tweet information that is relevant to their interests and wants.

4. Share news: Are you subscribed to any blogs or RSS feeds to help you stay up to date on important information related to your niche? If yes, share one piece of content today that really made you think, made you angry, or made you want to take some sort of action. If you’re not already subscribed, use a feed reader like Google Reader to help you stay up to date on your favorite blogs and always have something tweet-worthy to share with your audience.

5. Solve a problem: After lunch take another few minutes and perform some Twitter searches. Search for things like[keyword phrase + problem] or [help + keyword] to find people talking about a problem that your business can solve. Once you find the tweets, share a relevant link or a resource with them that may help with them with their problem. Or, if you don’t have an answer yourself, retweet their message and see if anyone else in your network can help.

6. Tweet tips: Boost your credibility among your followings by tweeting tips today related to your industry. Share tools, resource sites, helpful followers, ideas, strategies or anything else you think will be helpful to someone in your niche.

7. Tweet your goods more than once: One fatal mistake many SMBs make is that they tweet their content the moment they publish it…and then they never tweet it again. If you’ve just created something awesome, don’t be afraid to tweet it 2-3 times over the course of the day to help get as many eyeballs on it as possible. Most people don’t stay glued to their Twitter stream the entire day, they’re only checking in.

Those are seven things anyone can do right now, today, to make a difference in their tweeting strategy and increase engagement. So…what are you waiting for?


Wheeler’s Printing and Copying
1685 Windsor Ave
(519) 254 – 5237

Tips on Interactive Marketing Using SMS Text Messages


In this article, we’ll cover information and tips on interactive marketing using SMS text messages to help those businesses and organizations that are looking for a new and more effective way to market to their customers.

If you are looking to expand or grow your business through an effective means of marketing to reach out to your customers and build your clientele list, you might want to consider using a text message marketing campaign to do so. There are a lot of reasons to use mass text messaging to reach out to existing and potential customers as a way to spread the word about new promotions, discounts and other events and happenings. To effectively use text marketing, it is pretty easy. However, keeping in mind these tips on interactive marketing using SMS text messages is a great way to get started with this new and innovative method of marketing. Keep reading to learn more about how you can use text marketing to effectively build your company or business.

To get the most out of your mobile marketing campaign, you need to know how to use it properly to get the biggest return on your marketing investment. First, let’s get a clear understanding of how an interactive text marketing campaign using SMS messaging works and how you can make it work for your business. To start, you will need to establish a list of opted-in contacts (individuals that have agreed to receive text messages). From there, you can create your message within the allotted number of characters and send your contacts information about promotions, discounts, upcoming events for your company, appointment reminds and more. There are tons of possibilities when it comes to using your text marketing service. However, there are a couple of ways you can use the service more effectively to see a bigger return from your customers.


First, know your audience. You will likely already know the type of customer or text message recipient that has signed-up for your service since it must be done on an opt-in basis in order to stay compliant with the Mobile Marketing Association. If you are able to appropriate your text marketing messages so they are eye-catching, short and easy to remember, as well as directed to the type of customer you are looking to attract to your business, you are likely to see this marketing method as more effective. Because text messaging can be a very personalized method of communication, don’t be afraid to make your messages seem very personalized. As soon as you’re text marketing campaign appears to be like SPAM, your message will get immediately trashed and the recipient will not even remember what it said. Make sure you are writing the message in a fun way they will want to read and remember what it says.

Next, choose your keyword for SMS wisely. This is the word your text marketing participants will be using to opt-in to your text marketing service. For example, if you run a pizza parlor and you want to offer customers 10 percent off on their next pizza to get them to opt-in to your text marketing campaign, you can choose something like Pizza or Pepperoni as your keyword. This is a keyword that relates directly to your business and it also easy to remember when your customers are interested in opting-in to receive text marketing messages from you. Also, along these same lines remember that it is important to keep it short. Because those character spaces are valuable parts of your message, make sure your keyword is short, simple, catchy and easy to remember.

Lastly, another important tip on interactive marketing with text messaging to remember is to publicize the fact that you have text marketing available and want to use it to reach out to your customers. Let your customers know that you have a text marketing campaign that they can opt-in to in order to receive discounts on awesome products and services, promotion and event information and more!

You can do this by putting up flyers in your store, posters, radio ads, commercials on TV, banner ads on the web and even do a blurb about it on your own website online. Let your customers know about your short code and how they can use that code, along with your keyword to opt-in to your text marketing service. These are all effective ways you can build your business using an interactive method of marketing like SMS messaging.

Go to Top