You Don’t Need Big Data for Personalized URLs (aka PURLs)

If you have not yet used personalized URLs to boost response rates and survey your customers, what is stopping you? Is it because you don’t have a database to deploy the campaign? If so, you might have a misconception about the way personalized URLs work.

While there are some campaigns that use detailed customer and prospect databases to create very sophisticated, highly personalized mini-sites, these are the exception. Most personalized URL campaigns are used for lead generation and can start with a simple mailing list, whether in-house or rented. The purpose is to use those initial contacts to develop a more sophisticated database for later.

Personalized URL campaigns really shine as a data-gathering technique. Success is all about how you use that all-important survey page. You might survey respondents about pain points in their business, their preferences in electronic gadgets, or their political opinions. The goal is to gather whatever information will best suit your larger campaign goals.

One marketer, for example, experienced a 74% sales conversion rate following its personalized URL campaign because it used the personalized URLs to survey its prospects on their pain points before making personal contact. This put its salespeople in a position to suggest the appropriate programs right away—during the initial meeting—making those contacts highly effective.

So don’t allow lack of databases to be a barrier to implementing personalized URL applications. Instead, look at these campaigns as tools that allow you to gather information to increase the effectiveness of your sales follow-ups or to improve your targeting the next time around.

Call us today for more information including examples of actual PURLs in use. Why not?

Your customers are worth a “mint” to you – aren’t they?

So, wouldn’t it be great to have a little something with your company name on it, that you could hand out to customers and prospects? Something besides a business card? Especially at networking events…

Well we have just the ticket for you – little tins of mints and candies such as you see here in the picture below. The tins are printed in one or multi colour with any message you want on them And there is a wide range of mint flavors and/or candies that can go inside.

Not nuts about mints? Then how about nuts? Or chocolates, or “bon-bons” as my grandmother used to say. Wheeler’s has many suppliers we can go to that can provide all sorts (yes licorice all-sorts too) of treats that come in a broad range of containers, that will be appreciated by all that receive your gift.

So, call us today to explore the wide world of promotional products we can provide to help keep your company’s name T.O.M. (Top of Mind) with customers.


(click to enlarge)

Think INK!!

Thinking About Ink?

When planning a job, it’s a lot easier to think about the design and paper than the ink. But understanding the ins and outs of ink is critical to successful design, too.

Inks are formulated differently for different purposes and equipment. When manufacturers make ink, they deal with four basic elements: pigments (the coloring), transfer agents (the solvents and resins that cause the ink to spread), varnishes (the additives that control glossiness), and drying additives. Different combinations of these elements determine the suitability of the ink for a particular project.

Here are four types of ink beyond the traditional four-color process inks that you might not be familiar with:

1. “Scuff-resistant” inks. These inks were specially formulated for the packaging industry so items printed with these inks could withstand more abuse during transit.

2. Metallic inks. These inks get their shine from real metals added to the ink base. Metallic inks look great, but they are laid down more thickly than standard four-color process inks, so they take longer to dry. The thick ink coverage also makes metallics more prone to scratching or scuffs.

3. Fluorescent inks. These inks offer brilliant fluorescent effects. To achieve this look, they are printed on white paper. Like metallic inks, fluorescent inks are more opaque than four-color process inks, which can cause trapping issues. They also tend to fade in brilliance over time.

4. Soy inks. Traditional offset inks emit volatile organic compounds (VOCs) when run through the dryers on the press. Soy inks are not made from petroleum, so they have lower VOC emissions. They do have limitations, so be sure to talk to us about the pros and cons of using them.

Even though the basic principles of lithography are simple, inks involve a lot of complex chemistry. If you have a project with special requirements, please ask about your ink options before you go to print.


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Start your day with a big helping of yours truly!!

Have you ever been to a networking event, gathered some business cards of contacts you made and started to enter the contact names and data into your smartphone? Only to struggle hitting the wrong key (those smartphone keys are pretty small, huh?)

Well think of all the people you handed your card out to. They too might want to ACCURATELY add your contact info into their phones. And you WANT that information of yours to be accurately entered so when they are ready to place an order, they can do so quickly, efficiently and with no hassles.

(Drum roll please….)

Introducing our FluidCard video. We introduced FluidCards a year or so back and have past blog postings about them. But this video tells it better and shows all the cool features of what is essentially a Custom Micro Website, showcasing just YOU!

Now customers can add your contact information into their phones without the tedious, inaccurate manual entry that was previously necessary.

A business card without a FluidCard QR code is like Laurel without Hardy, pie without ice cream, the Stones without Mick – you get the jist.

Please check the video out here then phone us at the shop for more info:


(One more – like James Bond without a Vodka martini)


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