Recently Canadian coffee & donut icon, Tim Horton’s, launched a Win Free Coffee for a Year contest. What was required to enter the contest was a simple scan of QR codes printed on in-store signage. Once scanned with a smartphone, the QR code morphed into a multi-page survey of your experience at that particular store with questions like did the clerk smile, were you thanked for your order, was the service quick enough – that tone of questioning. All the pages were nicely formatted to fit on my Blackberry Torch screen until the end of the survey, where, as an option I could enter my name, address, email and phone number for that chance to Win Free Coffee for a Year. This final page that collected my data was not formatted to be easily viewed on my tiny screen without zooming in and scrolling around with clumsy fingers.
Kudos to Tim’s for collecting valuable data to ensure their stores were giving customers a top-drawer experience and for using QR Codes to launch the campaign. In today’s ever more mobile society you have to make the offer/message easily accessible. It’s a shame the last page to their campaign wasn’t given as much thought as the leading pages before it. Didn’t anyone at Tim’s test this out first hand?
If you’d like to learn more about how QR Codes work, their history, and see actual examples of how they can be used to increase your business, log on HERE to and request our FREE 8 page primer on the subject. Did I mention that it’s FREE?
Whether making a single colour copy of someone’s grandchildren or printing hand bills, since 1994, Wheeler’s Printing has been helping folks communicate effectively through print media. We assist our clients sell more products & services or gather sales leads for their staff. We like to ask the question, “what keeps you awake at night?”
If the answer is “how do I succeed in this economy”, then Wheeler’s helps rid you of those nightmares.
Case in point – the picture above shows a recent run of 50,000 hand bills for the WFCU Centre here in Windsor. The Centre is effectively reaching that many people about an upcoming event using products we were able to supply.
The Printguy to the rescue.
I had read an article about QR codes the other day in a trade printing magazine. One of the gripes from the author was that QR codes are too big and blocky and just plain don’t look nice.
I have to say that I disagree.
We have many of our clients insisting on having QR codes printed their business cards with more and more making inquires about them all the time. I think having a QR code on your business card is a great idea. As you have heard us go on and on about, QR codes, that they have many different useful applications. They can go to a google map, a YouTube video, they can contain contact info or simply go to a company or person’s website and these examples are just brushing the surface on the vast amount of different applications.
Have a look at these three business cards we did for some of our local clients. The QR code doesn’t have to be a big, blocky, black blob. We can add some colour and make it more appealing to the eye so it becomes a part of the design and not just something that was thrown on at the last minute.
Click images to enlarge so it is easier to scan
Now, the most exciting way that we have been using QR codes is by incorporating Fluidcards. What is a Fluidcard you ask? Basically a mobile landing page that allows a person to add all of their contact information into a convenient spot for clients and prospects to access their information 24/7/365.
Check out one of my client’s here http://fluidcards.mobi/TheCabinetStudio
You have access to The Cabinet Studio (Canada) Inc.’s phone, their email, their website and even their twitter and blog links! The best part is that by downloading a vCard to either your mobile device or desktop computer, ALL of The Cabinet Studio (Canada) Inc. information is easily populated into the user’s address book.
Get more information on Fluidcards and QR codes by contacting me today at firstname.lastname@example.org or by phone at 519-254-5237 and I will send you out our 8-page informational booklet.
Second Sight Photography can be reached at http://secondsightphoto.com/
Lora Crestan can be reached at http://www.solsticegroupcoaching.com
Peter at Ideal Heating and Cooling can be reached at http://www.idealheatingandcooling.ca/index1.asp
There is an old adage that says, “Never trust a chef that doesn’t eat his own cooking.”
Well you may have noticed that I wax poetic about the value of adding/using QR codes in your marketing material.
Among other ways to promote your QR code, you could print it on business cards, post cards, flyers, brochures, signs, promotional items – virtually anywhere you want customers and prospects to learn more about your products and services using mobile connections such as a smartphone or tablet computer that is internet connected.
So does Wheeler’s Printing eat our own cooking?
Yup – you betcha. It’s pretty tasty. And here’s what we’re cooking:
- on our business cards so once scanning takes place the viewer is taken to our FluidCard (an online mini website with all pertinent information about the card owner, phone us for details)
- in our magazine ads in Windsor Business magazine, directing the scanner to our website.
- on brochures with a QR code that when scanned the person’s phone quick dials the shop’s phone number.
- on our big sign in our front window (see below) that offers a special discount on our products to those that scan the code and come in to our shop with the page bookmarked and shows our staff proof of scanning.
Click picture to enlarge
- and in upcoming contests and promotions that allow Wheeler’s to gather important data about those folk scanning the code. This will allow Wheeler’s to custom fit future offers to market segments and offer more pertinent solutions to their marketing needs.
If we’re not eating our own cooking, how can we expect others to take a taste?
7 little letters – QR CODES
While in BC visiting family I picked up a couple of magazines with home and business listings for sale. The mag had a number of ads from independent as well as franchised real estate professionals with coloured photos of their listings, along with a minimum amount of written description. But many included a QR code in their ads directing the reader to scan it with their smartphones. Doing so resulted in the viewer being sent to their website, where the viewer could learn more about any listing they had.
Good idea so far.
What I would have done if I was this Real Estate Professional is place a QR code next to each particular listing. Once scanned the viewer could have been brought to an on-line description for only that listing. I’d have this complete in every possible way – pictures (or better yet a video) of the home’s exterior and interior. Super imposed over each room view would be its dimensions – plus a separate listing of raw data the buyer wants to know, (taxes, utility costs, lot size, age of dwelling, original or not owner, age of any upgrades, etc). With a link to a Google map of the area showing close by schools, banks, shopping and medical offices. Another simple button click would connect me immediately to the listing agent to set up a viewing appointment.
Click to enlarge image
Then for the final capper to client convenience, I’d print a QR code on the lawn sign, linking to everything mentioned above. This becomes the on-site 24/7 agent for that home.
Oh, two more ideas: if I was this Real Estate Professional (1) Print a QR CODE on my business cards with a FluidCard® on it enabling scanning and immediate adding of my contact information to the customer’s smartphone. (2) Go to Wheeler’s Printing for all of the above….. And more!
By some estimates 400 million Smartphones will be shipped in 2011. Outpacing by far, standard feature-less cell phones. comScore reports that about 33% of Canadians have a smartphone and that’s expected to spike as consumers trade in older units. And Canadians use them for a variety of uses – shopping, trading stocks, banking, and visiting auction sites, to name the top 4 uses.
Wondering what all the jazz is about QR codes?
Then we suggest you visit http://web.scanlife.com/en/success-stories for real life case studies from major companies that have successfully integrated QR codes into their marketing material, enhancing the customer’s experience and driving incremental revenue to their bottom line. Companies like Target, UPS, the GAP and others. Then phone us and ask how Wheeler’s can assist you with QR code implementation.
Local callers – 519-254-5237 or toll free friends @ 1-866-223-5287
( By the way, scanning the above QR code with your smartphone will render my FluidCard – which is my mobilized contact information about myself that you can easily add to your phone’s contact list. Cary Wheeler will be only a finger touch away at all times. For more information on FluidCards, call the gang at Wheeler’s Printing. And to download a FREE scanning app to your smartphone visit either www.scanlife.com or www.i-nigma.com )
I picked up a container of Strawberries at the grocery store and was pleased to find a QR Code on the label. When scanned with my SmartPhone I was taken to http://www.calgiant.com/win/WAP-Mobile/index.html. The mobile page of California Giant Berry Farms. This Mobile enabled website ( a website formatted for the smaller screen of a Mobile Phone ) had real added value to the experience – strawberry recipes, a You Tube video, a contest to enter, an opportunity to sign up for their Berry Buzz newsletter and fitness tips – an example of a company using QR Codes to educate, entertain and engage it’s customers. For your own 8 page FREE QR Code Report from Wheeler’s Printing, visit www.printguy.com/qr.php.